Media relations is one of many ways to communicate with your target audiences. Our team of media relations specialists have strong relationships with news organizations to help tell your company stories to those who are most interested in knowing about them.
Developing a smart strategic plan is key to success in all areas of your business, not just marketing and public relations. STPR will work with you to develop a plan that focuses on achieving your business goals, not just the tactics.
Public relations is strongly tied to an overall successful marketing and branding program. We go beyond ad buys and news clippings to help you determine what marketing efforts will provide the most for your dollar. We can create or work with your marketing partners to develop a strategic marketing program that both communicates with your target audiences and influences their buying decisions.
Special events can be an important part of marketing your company. STPR can manage all aspects of your special events including invitations, venue, catering, entertainment, influencer participation, programming and cross-promotions.
STPR can develop proposals, sales presentations and client testimonials to help you build your client base and improve your visibility among prospects. The team can also represent your company at networking events and business/trade expos.
Your online presence can translate into sales for your business. STPR can develop online branding and communications programs with strategic social marketing campaigns, e-newsletters, email campaigns, websites and blogs that reach your target audience.
STPR can manage your company’s internal and external newsletters by developing editorial calendars, managing content/article creation and editing, managing the artwork process and even arranging design. Your customers and employees want to hear about you. Newsletters are a great way to share your good news!